Sunshell Packaging
Sunshell Packaging
Brainstorming
The first step in the design process was brainstorming ideas for the children's product packaging, focusing on both functionality and environmental awareness. I wanted to create a design that would resonate with both children and parents while conveying a message of sustainability. During this phase, I thought about symbols that represent protection and the environment, which led me to the idea of using a turtle as a central motif. Turtles are often associated with nature and are symbolic of environmental preservation, making them a perfect fit for the project.
Research
To build a solid foundation for the design, I conducted research on turtles, specifically focusing on their shells, which serve as a form of protection from the sun. I found that turtles’ shells not only offer physical protection but also represent a shield against the elements, an idea I wanted to incorporate into the packaging. I also researched eco-friendly packaging materials and methods to ensure that the design was aligned with the environmental message.
Sketching
With the turtle shell as the central concept, I began sketching ideas for the packaging. I experimented with the cardboard tube as the turtle's shell, focusing on how to integrate the cap as the turtle's protective shield.
Design
Building on my sketches, I developed the design concept, integrating the turtle shell as the central element. I wanted the cap to resemble a shield, symbolizing the turtle’s protection. I also worked on balancing the playful, illustrative style of the design with the practical needs of the packaging. The bilingual requirement became a key consideration at this stage, as I needed to ensure that both languages were presented clearly and legibly. I chose to place the English text on one side of the packaging and the French text on the other, keeping them visually balanced while maintaining readability.
Sunshell Packaging
Brainstorming
The first step in the design process was brainstorming ideas for the children's product packaging, focusing on both functionality and environmental awareness. I wanted to create a design that would resonate with both children and parents while conveying a message of sustainability. During this phase, I thought about symbols that represent protection and the environment, which led me to the idea of using a turtle as a central motif. Turtles are often associated with nature and are symbolic of environmental preservation, making them a perfect fit for the project.
Research
To build a solid foundation for the design, I conducted research on turtles, specifically focusing on their shells, which serve as a form of protection from the sun. I found that turtles’ shells not only offer physical protection but also represent a shield against the elements, an idea I wanted to incorporate into the packaging. I also researched eco-friendly packaging materials and methods to ensure that the design was aligned with the environmental message.
Sketching
With the turtle shell as the central concept, I began sketching ideas for the packaging. I experimented with the cardboard tube as the turtle's shell, focusing on how to integrate the cap as the turtle's protective shield.
Design
Building on my sketches, I developed the design concept, integrating the turtle shell as the central element. I wanted the cap to resemble a shield, symbolizing the turtle’s protection. I also worked on balancing the playful, illustrative style of the design with the practical needs of the packaging. The bilingual requirement became a key consideration at this stage, as I needed to ensure that both languages were presented clearly and legibly. I chose to place the English text on one side of the packaging and the French text on the other, keeping them visually balanced while maintaining readability.